To promote the food producer SPILVA’S “Summer” margarine, we teamed up once more with Leo Burnett Riga to organise a campaign whose principal motif consisted of animated stories featuring four 4 cartoon characters – Mack the Knife, Anniņa Bread, Imants the Toaster and Summer Margarine. We developed a homepage for the campaign’s competition where visitors had the chance to send in photos or video stories of their own making featuring the stars of the campaign, vote for the stories, watch the videos and learn more about the products etc.