Recreating the web presence of Altum finance institution
Altum is a state owned institution that provides financial support for subjects of national importance. Their scope is not fixed, it's anything that state decides to support. For example, they provide grants for business start-ups, and financial aid for energy efficiency improvements in apartment buildings. For simplicity sake we could say Altum is something like a state owned bank.
When Altum approached us regarding the project, they where in the process of merging 3 separate institutions into one. Therefore, the task was to do the same with their webpages in a way that makes sense for all the visitors. Also, we had to explain the merger for those who were used to the previous, split system.
We realized straight away that this is going to be a content project. Structure, words and explaining complicated stuff for normal people. So we started with briefing Altum to go through their old webpages, gather all the existing information and put it in structured templates. Then we went through those pieces of content and shortened them as much as possible, rewrote parts which were hard to understand and added friendlier tone of voice. Their content is dynamic to an extent, so we led a "writing for web" workshop for Altum team. We explained the best practices of how to write web texts in a way that makes it easy to read and understand. We also created online "content creators' guidelines" for them to remember all the lessons learned.
While working with content, we also had to create the simplest page structure. For this purpose we organized a workshop where all the product people came together to segment the audience and identify where dhe different segments overlap. With deeper understanding about products and segments, we converted those into the product page structure, which seems to be working very well.
After the launch of new site we continue to work with Altum on future improvements of the website.