Hands-on accessibility training for design and development teams.
Hands-on accessibility training for design and development teams.
What will you learn in this course?
What WCAG principles mean in practice — and why they apply to marketing and communications work, not just development.
How different visual, hearing, motor, cognitive and perceptual limitations affect digital use — and what that means for how you create content.
Contrast, buttons, links, forms, image descriptions, video subtitles, documents, language and structure — shown clearly, with the reasoning behind each.
A practical checklist of questions to ask before content goes live.
Legal, financial and reputational implications — clearly explained, without the jargon.
Well-structured, accessible content ranks better in search, gets picked up by AI tools navigating the web on users' behalf, and converts more of the audience you already have.
Why organisations need to comply
The EU Accessibility Directive stipulates a fine of up to €10,000 for non-compliance, and regulatory authorities are already taking action.
One in four adults in the European Union has some form of functional limitation. This is also a segment of the customer base that cannot be ignored.
Eurostat dati - https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Population_with_disability
Who is this training intended for?
Most violations go unaddressed not because organizations lack the will, but because the people making day-to-day decisions about content lack the necessary knowledge. This course is for you if you work with digital content—whether you write, create, commission, or approve it. Don’t worry about the technical aspects of accessibility; you simply need to know what to look for, what to ask, and what to report if something isn’t right.
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