How to customize a homepage to become the source used by AI assistants.
Increasingly, the research phase of a purchase begins not just on Google, but in a conversation with ChatGPT or Gemini. Three or four names appear in the response. We will measure whether you are among them—and offer recommendations on what to do if you aren't.
What this audit shows
The share of brand mentions across all responses — a baseline metric against which progress is measured.
Who dominates AI answers in your industry, and what kind of content do they use to achieve this?
Baseline figures by topic, question, and AI model — a reference point for future work.
What technical shortcomings in your website prevent the content from appearing in the answers?
Why his is important?
Before making a purchase, people compare your product with others, and an increasing share of this research takes place online—not just on Google, but also via AI assistants. Consequently, you might face a situation where organic traffic drops even though your Google rankings remain stable, simply because competitors are appearing more frequently in AI-generated answers. At the same time, management begins to ask what the company is doing regarding artificial intelligence and what impact it is having on the business—and this question needs to be answered with data, not assumptions.
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