When Altum approached us, they were in the process of merging. We needed to combine three web pages into one, in a way that made sense for all their visitors. At the same time we needed to explain the merger for those who were used to the old system. Sounds like a challenge?
Our strategy was simple - define web content structure, toss everything that does not fit in, create a new one.
During this process we created Online content creators' guidelines on a digital platform, that anyone can use as a brandbook to create a better texts online.
What we did:
- Web design
- Content strategy
- Digital platform Content creators guidelines
- Workshop Cube writing for web
- Technical solutions
What is Altum?
Altum is a state-owned institution that provides financial support for subjects of national importance. Their scope is not fixed, it's anything that the state decides to support. For example, they provide grants for business start-ups and financial aid for energy efficiency improvements in apartment buildings. For simplicity sake, we could say Altum is something like a state-owned bank.
We continue to work with Altum on future improvements of the website.