AI Hype and Practical Applications Take Center Stage at Cube Update 13

Yesterday, on September 30, we met with our clients and friends for the 13th Cube Update. As always, we shared our team’s experience, practical examples and insights into what’s changing in the digital landscape.

This time, the main theme was artificial intelligence and its practical impact on our everyday work — from IT security and content to design processes and AI agents.

We covered four topics:

IT Security in the Age of AI

How AI has changed security challenges, with practical examples of how to improve the security of digital systems.

From Noise to Voice

How AI and content automation help us understand what to say — and why today, content is increasingly created not only for people, but also for AI systems.

A Design System for Coding Agents

How the traditional design and development process is changing, and how digital products can be built and maintained by interacting with coding agents — in some cases without a traditional designer, developer or content management system.

What’s Here to Stay — and What’s Just Hype — in AI in 2026

Which developments in AI and AI agents are already practical enough to use in everyday work, and which are still mostly hype?

Thank you to everyone who joined us, listened, asked questions and took part in the conversations. Cube Update is an opportunity not only to share what we’ve learned ourselves, but also to meet and discuss how technological change is affecting the work of our clients and partners.

We’ll also be sharing videos from the Cube Update 13 presentations soon.