Digital Advertising and Performance Marketing

There is no single minimum budget suitable for every company. The required budget depends on the selected platforms, target markets, competition, campaign objectives and the cost of reaching the relevant audience. Before the campaign begins, we recommend a budget based on the available data and the expected scope of activity. If the budget is limited, it is usually more effective to focus on fewer markets, audiences or platforms.

No. The advertising budget is paid directly to the selected advertising platforms, while the service fee covers the work required to plan, set up, manage and analyse the campaigns. The service fee depends on the number of accounts, platforms, markets and the overall scope of work.

nitial campaign data can usually be collected shortly after launch, but reliable conclusions require sufficient time and conversion volume. The timeframe depends on the campaign objective, budget, audience size, competition and the length of the customer decision cycle. Campaign performance should therefore be evaluated over an agreed period rather than based on the first few days.

Yes. We can review and take over the management of an existing advertising account. Before making changes, we assess the account structure, historical performance, conversion data, budgets and current campaigns. Useful historical data and functioning campaign elements are retained, so rebuilding the entire account is not always necessary.

We recommend that advertising accounts are created and owned by the client, with the necessary access granted to the CUBE team. This allows the client to retain control of the account, campaign history, audiences and collected data if the scope of work or collaboration changes.

Not necessarily. We can work with the client’s existing materials, adapt them to the technical requirements of the selected platforms or involve the CUBE creative team in developing new advertising materials. The required scope is agreed before the campaign begins.

No responsible advertising partner can guarantee a fixed number of sales or a specific return before sufficient campaign and business data is available. Results are also influenced by the offer, pricing, website, competition, seasonality and the client’s sales process. We define measurable objectives, assess the available data and make recommendations based on actual campaign performance.