Influencer Marketing

CUBE can manage the complete influencer marketing process: campaign strategy, creator research and selection, negotiations, contracts, briefing, content review, publication control and performance analysis. The scope is adapted to the campaign objective, target audience, platforms, markets and the level of involvement required from the client.

We do not select influencers by follower count alone. We compare the creator’s audience, content style, reach, engagement, previous campaign results and fit with the brand. CUBE’s database contains more than 600 creator profiles with performance history, allowing us to base recommendations on actual data as well as qualitative evaluation.

Yes. Our campaign partners range from niche micro-influencers and UGC creators to industry experts and widely recognised public figures. We select the creator type according to the required audience, credibility, content format and campaign objective. A smaller but highly relevant audience can be more valuable than a large general following.

Yes. CUBE can serve as the central point of contact for the client and all selected creators. We coordinate the campaign schedule, deliverables, fees, contracts, briefs, content approvals and publication dates. After the campaign, we collect the results and document each creator’s performance for future selection and planning.

Influencer marketing uses a creator’s own audience and public profile to distribute branded content. UGC is content made by customers or selected creators in a natural, platform-native style and can also be produced for use on the brand’s own channels. EGC is content created by a company’s employees. CUBE can combine these approaches within one campaign or manage each format separately.

CUBE can manage these tasks on the client’s behalf. Before production begins, we agree with each creator on the deliverables, fee, deadlines, publication conditions, approval process and permitted uses of the content. The agreed conditions are included in the contract to clarify whether the material may be reused on brand channels or in paid advertising.

The measurement framework is defined before the campaign and linked to its objective. Depending on the project, we analyse reach, impressions, video views, engagement, reactions, comments, saves, clicks, website activity, conversions and cost per result. We also compare creators and content formats to determine which combinations delivered the strongest performance.

The campaign budget depends on the number and type of creators, content formats, publication volume, content usage rights, production requirements and campaign duration. The total cost can include creator fees, content production expenses and CUBE’s work for strategy, selection, communication, contracts, coordination and reporting. We define the budget structure after confirming the campaign objectives and scope.