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Digital Marketing

Social Media Marketing

What does social media marketing include?

CUBE develops social media strategies, plans content and manages daily communication with audiences. We monitor comments and direct messages, prepare responses and, when necessary, forward questions to the client’s designated contact. We create and publish content across Facebook, Instagram, LinkedIn, TikTok, X, Threads and YouTube. We align social media communication with the brand’s objectives,’s objectives, campaigns and wider marketing activities.

Social media marketing from strategy to performance analysis

01
Social media strategy and content planning

We define the direction of social media communication, key topics, content formats and publishing frequency. We prepare a content plan aligned with the brand’s objectives, current campaigns and wider marketing calendar.

02
Content creation and publishing

We create copy, visual assets and videos for different social media platforms. We adapt content to the requirements of each platform and publish it across Facebook, Instagram, LinkedIn, TikTok, X, Threads and YouTube.

03
Daily audience communication

We monitor comments and direct messages, prepare responses and manage daily communication with the audience. Questions requiring the client’s input are forwarded to the designated contact.

04
Competitor content monitoring

We automatically monitor content published by competitors and use AI to identify their best-performing posts and formats. We use these insights to plan content and develop new ideas.

05
Brand spokesperson monitoring

We track mentions of company leaders, experts and other people representing the brand on social media. We analyse the sentiment of these mentions and the performance of content published by the individuals being monitored.

06
Performance analysis and content improvement

We regularly review content performance and identify the topics, formats and approaches that work best. We use these insights to plan and improve future content.

CUBE in numbers

500+

More than 500 social media posts created and published every month across different brands, platforms and markets

9

9 years of experience managing social media accounts for clients of different sizes

35

35 clients have trusted CUBE with their social media communication

200K+

200K+ new followers gained across our clients’ social media accounts

FAQ

The cost depends on the number of platforms, publishing frequency, content formats and the required scope of work. Once the requirements and responsibilities have been defined, we prepare a tailored proposal.

We begin by defining the brand’s objectives, relevant platforms, required content volume and the responsibilities of everyone involved. We then agree on the workflow, content approval process and publishing arrangements.

To get started, we need access to the social media accounts, brand guidelines, information about the company’s products or services, and the current marketing or campaign plan. The client must also appoint a contact person responsible for content approval and resolving questions.

Yes. Before starting, we review the existing accounts, previously published content, available performance data and the current workflow. We then agree on the future communication direction and the account handover process.

The client approves the communication direction and content plan, provides the necessary information and reviews the prepared materials. The level of day-to-day involvement and the approval process are defined at the beginning of the cooperation.

The start date depends on the scope of the service, access to the required accounts and the availability of the initial materials. A specific schedule is agreed once the project scope has been defined.

Our leading expert in digital marketing

Kārlis Smiltēns

Marketing professional with 20+ years experience. Started in full service advertising/brand agencies and later joined aviation industry. Followed by 3+ years experience in FMCG sector. Hands-on daily experience with social media management, strategy, customer service, marketing and sales. Data culture advocate inside company.

Kārlis Smiltēns
Head of digital marketing

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