What does social media marketing include?
CUBE develops social media strategies, plans content and manages daily communication with audiences. We monitor comments and direct messages, prepare responses and, when necessary, forward questions to the client’s designated contact. We create and publish content across Facebook, Instagram, LinkedIn, TikTok, X, Threads and YouTube. We align social media communication with the brand’s objectives,’s objectives, campaigns and wider marketing activities.
Social media marketing from strategy to performance analysis
We define the direction of social media communication, key topics, content formats and publishing frequency. We prepare a content plan aligned with the brand’s objectives, current campaigns and wider marketing calendar.
We create copy, visual assets and videos for different social media platforms. We adapt content to the requirements of each platform and publish it across Facebook, Instagram, LinkedIn, TikTok, X, Threads and YouTube.
We monitor comments and direct messages, prepare responses and manage daily communication with the audience. Questions requiring the client’s input are forwarded to the designated contact.
We automatically monitor content published by competitors and use AI to identify their best-performing posts and formats. We use these insights to plan content and develop new ideas.
We track mentions of company leaders, experts and other people representing the brand on social media. We analyse the sentiment of these mentions and the performance of content published by the individuals being monitored.
We regularly review content performance and identify the topics, formats and approaches that work best. We use these insights to plan and improve future content.
CUBE in numbers
More than 500 social media posts created and published every month across different brands, platforms and markets
9 years of experience managing social media accounts for clients of different sizes
35 clients have trusted CUBE with their social media communication
200K+ new followers gained across our clients’ social media accounts
FAQ
Our leading expert in digital marketing
Marketing professional with 20+ years experience. Started in full service advertising/brand agencies and later joined aviation industry. Followed by 3+ years experience in FMCG sector. Hands-on daily experience with social media management, strategy, customer service, marketing and sales. Data culture advocate inside company.
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