Citadele

How to make a pension interesting

Services
Website Design
User Experience (UX) and Service Design

A creative campaign for Citadele's pension plan sales page using potato imagery as a metaphor. The strategy leveraged the cultural significance of potatoes in Latvia to make financial planning relatable and engaging, drawing parallels between potato cultivation and pension growth.

How to make a pension interesting — project visual 1
How to make a pension interesting — project visual 2
How to make a pension interesting — project visual 3
How to make a pension interesting — project visual 4
We value the competence and expertise of Cube technical specialists, and their analysts made sure we made smart decisions throughout the process too. This allows our team to advance more quickly and achieve our set business objectives.
Mārtiņš Bērziņš,
Head of Digital Customer Experience
Citadele Bank
Mārtiņš Bērziņš

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