Sixt+ car subscription

Sixt has long been the trusted name in car rental for travelers worldwide, with a full-service leasing business built over decades. But the way people access mobility has shifted - today, subscriptions have replaced ownership across nearly every industry, from software to razors to cars.

Sixt+ brings that shift to the car market: a full-service car subscription, managed entirely from your phone.

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Our work covered the full product:

• End-to-end UX & UI design for the subscription flow - browsing, selecting, and managing a vehicle
• Mobile app development to support the complete customer journey
• Dedicated landing page built to drive awareness and convert visitors into subscribers

For the SIXT+ car subscription solution, time-to-market was a critical factor. The research process and methodology organized by CUBE enabled us to identify the most effective solution for our business—one that allowed us to achieve our short-term goal of quickly launching sales via a pilot project (MVP), while also establishing a foundational platform and a plan for the product's effective long-term development. We value the fact that we collaborate as partners, rather than in a traditional client-vendor relationship.