European Hit Radio partnered with CUBE to build a new app and website that would reflect the lifestyle of their featured musicians and pop culture around them.
Fieldwork insights showed that EHR target audience is thirsty for information but at the same time has low attention span. Therefore we redesigned the site accordingly - combining easy “to consume” content and engaging radio player.
Rich visual content and bold titles were added in the new webpage layouts. The new player bar is now connected to EHR playlist catalogue and sorts information of song title, artist, audio clips, lyrics, links to Spotify and Apple Music and music video from Youtube. It's all aggregated in the webpage, where each artist has their profile, displaying all related news and all songs played on EHR. Features like Spotify integration enhances radio experience and ensures continuity of peoples listening habits.
- Web design
- Content strategy
- Online “Content creators guideline”
- Workshop “Writing for web”
- Technical solutions for player
This project marked the beginning of the partnership between EHR and CUBE, and we are continuing to improve the webpage and app.