What is this workshop
You know you need a digital product – a web portal, mobile app, e-commerce solution, or internal business tool – but are not sure about the implementation? In two intense days, turn an idea into a clear business case, a detailed action plan, and a clickable prototype – before you invest in actual development.
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Why Is Software Architecture and Discovery Essential Before IT System Development?
By turning an idea into a business case and roadmap in just two days.
By delivering a clickable front-end demo of the screens and user flow within 5 business days after the workshop.
By aligning business goals, the target audience, and technical capabilities before a single line of code is written, you will significantly reduce the risk of developing features that users do not need and optimize the overall product development time.
By working with two Cube Systems experts – a business & project lead and a technical lead – backed by Cube's 20+ years of digital product experience.
By paying a fixed €1900 + VAT, at no cost at all if you start development with us within 3 months.
What You Get From This Workshop
We are not just facilitating the workshop but contributing with our 20+ years of digital product development experience and knowledge.
Business goal, potential business model, unique selling points, target audience profiles, and a clear reason customers will pay for it.
Mapped out customer experience using your solution and establish feature priorities to determine what needs to be developed first. A clear product structure and action plan for development.
An interactive prototype simulating the user experience—without backend, integrations, or AI—delivered within 5 working days of the workshop.
Why is Prototype Essential Before Development
→ Pitch your idea to potential clients and gather genuine feedback.
→ Attract investors with a tangible demonstration of your idea.
→ Communicate the idea clearly to your project team.
→ Visualize the customer journey before committing to development.
→ Get accurate, comparable development quotes from technical teams.
For the SIXT+ car subscription solution, time-to-market was a critical factor. The research process and methodology organized by CUBE enabled us to identify the most effective solution for our business—one that allowed us to achieve our short-term goal of quickly launching sales via a pilot project (MVP), while also establishing a foundational platform and a plan for the product's effective long-term development. We value the fact that we collaborate as partners, rather than in a traditional client-vendor relationship.
What the Research Says About This Approach
Of unsuccessful projects fail to meet their goals due to inaccurate requirements — preventable with structured pre-development planning.
Project Management Institute
Failed VC-backed startups cite poor product–market fit as a reason for shutting down. The workshop assesses product viability within target audiences.
CB Insights
A typical project's budget should be invested in UX design and prototyping per long-running usability research.
Nielsen Norman Group
A Real Case: Prototyped, Sold!
A client needed a furniture production management system. The prototype demonstrated basic processes and UI design, convincing both the internal team and future partners from the USA.
A Real Case: €40K Investment, Saved
A client prepared to invest approximately €40,000 in a new digital platform. The workshop structured business processes, prioritized goals, and assessed ROI. After reassessing, the client chose to modernize the existing platform instead, saving the planned €40,000 development investment.
A Real Case: Trust, Regained
A prospective client was reluctant to initiate a large digital project due to previous negative experiences with IT developers — miscommunication, wasted time, exceeding costs, unsatisfactory functionality, and blame-shifting. They viewed the workshop as a test: could we understand their needs and deliver their vision? The workshop restored their confidence in IT services and, since they chose to continue, testing compatibility cost them nothing.
Prototyping Workshop Process: Step-by-Step
Defining your business goal for the new product, its potential business model, unique selling points (USPs), target customer profiles, and a clear reason customers will choose and pay for it (a value proposition).
Mapping out how customers will actually use the product step by step (business processes / workflows), and setting priorities (a roadmap) for what to build first.
Within 5 business days after the workshop, you receive a clickable demo prototype (screens and user flow – no back-end, integrations or AI) along with a clear structure and action plan for development.
If within 3 months you decide to continue our cooperation in building this digital product, our agreement will include a starting discount equal to the cost of the workshop.
