BluOr Bank brand and website

BluOr Bank has been best known as a strong partner for business banking. As the bank’s portfolio expanded, it became important to strengthen the retail offering as well and make products such as mortgages and short-term deposits more visible.

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BluOr’s value proposition is built on clear, practical advantages across both segments, especially compared with the local branches of the Scandinavian banks that dominate the Latvian market, from a more personal service approach to tangible day-to-day benefits.

To support this next stage of growth and communicate these strengths more convincingly, the bank needed a brand refresh. The work included modernizing the logo and brands visual system, as well as updating the brand strategy, creating a clear foundation for consistent communication across every touchpoint for both business and retail audiences.