How to make a pension interesting

Citadele pension plan sales page

Financial health is a hard sell topic. Let's face it — most of us find it complicated, boring, and honestly, there's always something better to think about.

We created a story that talks about the results of Citadele pension plans. It was a potato story. Although potatoes were not discovered by Latvians, it is one of the most Latvian things. For us it is not just an additive, it is part of our identity. It is a simple but powerful element both in Latvian cuisine and in the way of life. Most potato jokes in the Google search engine have strong Latvian support. True story. This is one thing that cannot be avoided when living in Latvia. And why do it? It feeds you, makes you feel good, and did we mention it's easy to grow? It is irreplaceable! The same can be said about your pension.