Printify digital platform rebranding

With a mission to change the world of e-commerce by giving everyone the opportunity to become a successful online seller, Printify is one of the world's best print-on-demand providers.

We joined the Printify team to help transform the authorized environment according to the new brand identity. Our overall challenge was to find the balance between a new, bold and dynamic identity and a user interface neutral enough for users to build their products and their designs. In addition, we only had 3 months to complete this work and for the development team to try to implement changes with the release of the new brand.

‍

We developed a design concept and guidelines for the Printify design team so that it could introduce a new brand across the authorized platform. In intensive teamwork, we redesigned the user interface library and the most important sections of the platform.

‍

Another part of the task was to develop concepts and guidelines for the design system. From the principles of navigation and animation guidelines, to the integration of AI in different places on the platform.