airBaltic Egg Hunt

AirBaltic wanted an Easter activation that felt familiar but still had a bit of twist. For the 2025 season, we built a quick online egg-hunt game: drop into a destination scene, scan the details and try to spot the hidden eggs before time runs out.

Each level used a stylized take on some of the airline’s most popular, most scenic routes. To design the worlds fast and keep it visually distinct, we used AI image-generation tools to create a set of playful, slightly surreal cityscapes designed for search and discovery.

As is tradition for airBaltic, progress was tied to a real reward. Players who reached higher levels unlocked discount vouchers, with the voucher value scaling based on how far they made it.