Design services that work for customers, employees and the business.
Service design helps you understand and improve the complete experience surrounding a service—not only its digital interface. We examine customer needs, touchpoints, internal processes, people and technology to create a service that is useful, consistent and practical to deliver.
What it means to design a service?
We speak with customers, employees and stakeholders to understand their needs, behaviours and challenges. Existing research, analytics and operational data can also be incorporated.
We map the customer journey across digital and physical touchpoints, connecting what customers experience with the people, processes and systems behind it.
We involve the people responsible for delivering the service. Workshops help teams align around priorities, generate solutions and make decisions together.
Ideas are transformed into service concepts, prototypes, blueprints and a prioritized roadmap that your team can act on.
The State Chancellery’s collaboration with Cube has been highly successful. Cube ensured high quality in organizing the innovation sprints, carrying out tasks in a timely, professional, and well-coordinated manner, while facilitating rapid communication between all stakeholders. The process culminated in high-quality prototypes that underwent both qualitative and quantitative testing. The work process was comprehensively documented, providing a detailed overview of the service delivery.
Typical workflow of service design project
We define the challenge, desired outcomes, stakeholders and research scope.
We study customer needs, employee perspectives, existing processes and relevant data.
We visualize the current experience, underlying operations, pain points and opportunities.
Together with your team, we develop and test potential service improvements.
We define the next steps, the necessary resources, and the responsibilities.
Why trust us?
Our service design work brings together strategy, UX research, design and technology. This allows us to consider both the customer-facing experience and what is required to deliver it.
We understand how services connect with websites, applications, internal systems and organizational processes—and how ideas can be turned into working solutions. We know which questions need to be answered to achieve the result.
Cube can support the complete journey – from research and service strategy to interface design, software development and continuous improvement.
Our lead expert in service design
As one of the founders and co-owners of Cube, Marcis leads the design team and specializes in honing the user experience. He has extensive experience working with digital solutions for brands such as LMT, Rimi and Sixt, as well as making sure that design solutions are both functional and aesthetically thoughtful.
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